This concept store is a creative playground.

The collective Unobvious develops and designs creative concepts. From eye popping prints to distinctive brand identity, from unique product to composite collection, and from store concept to exhibition.
The Unobvious shop is like a creative playground: here you see not only the new works of the owners themselves, but also the results of collaborations, art projects and much more.

As new themes continually present themselves, the layout of the store changes regularly. Sometimes a few times a year.

In the store of Unobvious you always come across new products, new collaborations and new vibes.

Come visit us!



Hannie Dankbaarpassage 8
1053 RT Amsterdam

The Little Passage

+31(0)20 3621621



  • Monday closed
  • Tuesday closed
  • Wednesday 12:00 — 17:30
  • Thursday 12:00 — 17:30
  • Friday 12:00 — 17:30
  • Saturday 12:00 — 17:30
  • Sunday 12:00 — 17:30