Start Fresh Pop-up

The pop-up opens its doors on Monday, January 20th (Blue Monday). During the Start Fresh pop-up, the circular jewelry brand NoWa and Nature Bar, creators of 100% natural cosmetics with circular ingredients, are teaming up with eight sustainable brands to transform the store into a sustainable mini-department store. Visitors can explore a wide range of eco-friendly products.

“This pop-up isn’t just about Blue Monday – it’s about showcasing solutions. Each brand was born from frustration: ‘Surely, this can be done better?’ Together, we show that sustainability doesn’t have to be complicated,” says Marlies van Heusden, founder of Nature Bar.

The pop-up brings together the following female-founded brands:

• NoWa
  Sustainable jewelry made from gold and silver recovered from discarded phones.
• Nature Bar
  100% natural cosmetics with circular ingredients, handcrafted in De Hallen, Amsterdam.
• Vini Mini
  Helps parents safely and easily reduce food allergies in children.
• Spriet
  Adventurous boxes from Spriet for young and old nature enthusiasts.
• ReFlower
  A subscription service for stunning artificial flowers. Perfect for homes, offices, hospitality spaces, shops, or waiting rooms.
• ReBloom Care
  Combines health, convenience, and sustainability with natural toothpaste in elegant glass bottles.
• Sofie
  Get your money moving! Sofie helps you live a greener and financially healthier life, tailored to your needs.
• New Optimist
  Building a sustainable fashion revolution, one stitch at a time.
• Food for Skin
  Less is more! Food for Skin offers a complete, high-quality skincare routine with just three products.
• Billie Wonder
  Thoughtfully designed, premium reusable diapers and accessories that are good for people and the planet.

Visitors can discover innovative products, sustainable alternatives, and inspiring stories from female entrepreneurs dedicated to making the world a better place. “The Start Fresh pop-up makes it accessible – and even fun – to make conscious choices, especially on a day when many people feel discouraged,” says Jossette de Vroeg, founder of NoWa.

Program

In addition to discovering and purchasing sustainable products, there’s a full program of inspiring activities, such as:

• A workshop on artisanal soap-making by Nature Bar.
• A sustainable diaper challenge by Billie Wonder.
• A “Fresh Start with Your Finances” workshop by Sofie, where participants create their own financial plan in just three hours.
• A phone recycling initiative by NoWa, where old phones can be handed in and transformed into jewelry.

Practical Information:

• What: Start Fresh Pop-Up
• When: January 20 – February 2, 2025
• Where: Hannie Dankbaarpassage 45, De Hallen, Amsterdam