The old Tramworks in Amsterdam-West (De Hallen) will be the home for a group of companies and organisations collaborating under the name ‘Denim City HQ’. It will become a global meeting point for denim education, research and enterprise, specifically aimed at innovation and sustainability.
Hal 5 will house a denim workshop that will serve to develop craftsmanship and offer practical experience to students of Amsterdam’s denim courses, among those from Jean School (the world’s first full-time 3 year denim developer course).
In the afternoon, the workshop will be used by an upcycling company with ‘Re-use, repair and recycle’ as its motto. Students and other craftsmen will perform specialised denim repairs and turn re-collected old jeans into beautiful new products, such as cushion, pillows and other items.
Evenings are reserved for ‘incubator’-style projects; many designers are interested to develop denim garments but do not have the specialised skill or machinery to step into this specialised field.
The archive serves to inspire & inform designers, experts and students about denim & innovation. It will consist of a collection of special jeans, high-grade (sustainable) denims as well as publications and books about all related topics.
For more information regarding House of Denim please contact: